Saturday, April 05, 2008

RE: Absolut Vodka. If the ad had said ...


... would this be the best defense they could muster? (Found at the LA Times):

We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand.

The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
Yes indeed, worldwide executions would seem particularly germane right now.